Alliance

The power of the Voicedot Network provides greater value through its diversified community, more than any other VoIP solution provider in the market by allowing free calling between Voicedot Whitelabel partners.

The UK's leading and world's third largest retailer, Tesco, is renowned worldwide for its retail expertise, deep customer insight and innovative approaches to generating new revenue streams from Tesco's established brand and distribution channel.

When Tesco began exploring internet telephony product options it rapidly became clear that partnering with an internet telephony expert was the most effective route to market. After considering potential partners around the globe, Tesco selected the Voicedot white label solution to rebrand and market to Tesco customers. Tesco was impressed by the consumer-ready retail product range combined with end-to-end back end technical and business systems to support rapid launch.

The Voicedot compatible Tesco Internet Phone was launched in January 2006 and was an instant success. Tesco rebrands Voicedot-compatible internet phones for sale to consumers, uses the Voicedot network to provided free internet calls between Voicedot compatible internet phones, and uses Voicedot infrastructure and billing systems to provide highly competitive call rates to traditional landline and mobile phones anywhere in the world (where the 'last step' is outside the Voicedot internet-enabled network).

By the end of 2006 the Tesco Internet Phone accounted for 80 per cent of all internet phone products sold in the UK. Based on the phenomenal first year commercial success, Tesco launched a major marketing campaign in 2007 for the Tesco Internet Phone supported by the Voicedot whitelabel leading-edge billing system and promotional system and continues to be one of the fastest-growing and most commercially successful internet phone virtual network operators in Europe.

Freshtel Holdings launched Freshtel Internet Phone in 2002 as proof of concept of their Voicedot whitelabel and the Firefly softphone instantly became a global success.

Freshtel Australia has since partnered with consumer electronics giant JB Hi-Fi to market Freshtel branded products and services throughout Australia.

Freshtel and Siemens announced in December 2007 a strategic alliance to offer a complete internet telephony solution 'out-of-the-box' with Siemens new VoIP handset and gateway range configured for use over Freshtel's Voicedot network.

The partners, Freshtel and Siemens Home and Office Communication (SHC) intend to work cooperatively to tap into growth opportunites around the globe.

With a presence in 69 countries, Siemens is now postioned as the number one supplier of cordless home phones in Europe and the worldwide marketplace.